Plentymarkets Alternatives 2026: Replace the Shop, the ERP or Both

Plentymarkets can do almost everything: shop, inventory management and marketplaces, all in one system. But that is often exactly the problem. It is also why the question of an alternative is trickier than it sounds: Plentymarkets is not a pure shop system but an ERP and multichannel platform with a shop attached. A real alternative can therefore be a new shop system, a new inventory or multichannel tool, or a combination of both.

Let’s look at both sides: the ERP and multichannel alternatives like Xentral, Billbee and JTL-Wawi, and the shop-system alternatives like Shopify. What they can do, where their limits are and which path really pays off for whom.

Why do merchants look for a Plentymarkets alternative?

Most don’t switch because Plentymarkets is bad, but because the all-in-one weight slows their business down. Plentymarkets (today plentyONE) bundles shop, ERP and multichannel into one system. That is powerful, but overkill for many operators.

Four reasons come up again and again in practice:

• High complexity: The learning curve is steep, and many changes require a Plenty partner instead of doing it yourself.
• Slow frontend: Performance is often the weak spot with Plentymarkets, and slow load times cost you conversion directly. In our analysis of Core Web Vitals by shop system, only 47.1% of Plentymarkets shops reach good scores, compared to 81.8% for Shopify.
• Costs from base plus GMV: On top of the base fee there is a revenue-based component, plus ongoing partner support.
• Dependency and breaking changes: Larger updates can break existing processes and tie up time and budget again.

The bottom line: you often pay for a feature set bundled into a single system that many shops don’t actually need that way.

Replacing Plentymarkets: shop, ERP or both?

Before you compare systems, make the real decision first. Because Plentymarkets is two things in one, there are three paths:

1. Replace only the storefront: You want your shop to be faster and more modern, but your inventory management and marketplace control are fine. Then you look for a shop system (e.g. Shopify) and connect your existing or a new ERP.
2. Replace only the ERP/multichannel backend: The shop is fine, but inventory, order and marketplace management should get leaner. Then you look for an ERP or multichannel tool like Xentral, Billbee or JTL-Wawi.
3. Replace both (best-of-breed): You break up the all-in-one logic and combine a specialised storefront with a specialised ERP. For most, this is the most sustainable path, because each system does what it does best.

For a pure Plentymarkets operator who had everything in one system, it usually comes down to path 3: Shopify as the storefront plus a modern ERP that connects natively to Shopify.

How do you recognise a good Plentymarkets alternative?

Whichever path you take, judge every candidate against the same criteria:

• Total cost: Base fee, revenue-based costs, hosting and ongoing support combined.
• Scalability: Does the platform keep up with growth and traffic or order peaks?
• Usability: How much can you do yourself, without a partner or developer?
• Maintenance effort: Who handles updates, operations and breaking changes?
• Integrations: Does the system fit cleanly with your shop or your ERP and your marketplaces?
• Content, SEO and time-to-market (for storefronts): Is the system enough for your content, do rankings survive the move and how fast are you live?

Which ERP and multichannel alternatives to Plentymarkets are there?

If what bothers you is mainly the inventory, order and marketplace management, you replace the ERP core of Plentymarkets. These are the relevant candidates:

Xentral: the cloud ERP for growing D2C brands

Xentral is a cloud-native ERP that connects orders, warehouse, fulfilment and pre-accounting and integrates via a native Shopify connector. Stock levels, delivery notes and tracking numbers flow automatically between the ERP and the shop. Xentral is also a partner in Shopify’s Local ERP programme, which speaks for a tight integration.

• Strength: Modern, hosted inventory management without your own IT team, strong for scaling D2C brands.
• Best for: Merchants who want out of the Plentymarkets complexity but need a real ERP.

Billbee: the lean multichannel tool

Billbee is a cloud-based multichannel software that consolidates orders from shops and marketplaces, creates invoices and delivery notes and sends status updates back. Via the Shopify interface and more than 150 further connections, you cover Amazon, eBay and newer channels too.

• Strength: Affordable entry, quick to get running, no high IT effort.
• Limit: Not a full ERP with accounting and production, more order and shipping handling.
• Best for: Small to mid-sized multichannel merchants who want to bring order to their order chaos.

JTL-Wawi: the ERP classic in the German market

JTL-Wawi is the widely used inventory management system for German online retail. The official JTL connector for Shopify synchronises articles, stock, prices and orders automatically. Handy: the Shopify connection is included in the free JTL Start edition, you only pay per transaction.

• Strength: Mature native inventory management with strong marketplace integration, large partner market.
• Limit: Self-hosted, the technical operation of the Wawi is on you.
• Best for: Merchants whose business hinges on inventory management and who want to be well served in the German market.

Odoo: the modular full ERP (international)

Odoo is a modular business software that goes far beyond inventory management (CRM, accounting, production and more) and connects to the shop via a Shopify connector.

• Strength: Very broad, usable internationally, many business areas in one system.
• Limit: Breadth brings complexity, and in DACH retail the community is smaller than for JTL or Xentral.
• Best for: Internationally growing merchants who want to bundle more than just e-commerce in one system.

Which shop-system alternatives to Plentymarkets are there?

If what bothers you is mainly the slow, unwieldy frontend, you replace the storefront. Serious selling platforms qualify as alternatives here, not website builders:

Shopify: the lean switch

Shopify is a SaaS platform: hosting, updates, security and scaling are included in the monthly price. Instead of a heavyweight all-in-one, you get a focused selling platform that does the one thing that matters well: selling. Where Plentymarkets is often slow, Shopify delivers speed and a global CDN out of the box. You keep serving Amazon and eBay via apps, just from a much leaner setup. The native ERP depth of Plentymarkets you cover via an ERP connector, more on that in a moment.

Shopware: self-hosted B2B in the DACH region

Shopware is a strong, API-first system, especially in the B2B mid-market. Highly customisable with full code control, but self-hosted with hosting costs and major upgrades as projects, so a similar operational effort to Plentymarkets.

BigCommerce: SaaS with multichannel depth

BigCommerce is hosted like Shopify but brings many features natively that require apps elsewhere. The app ecosystem is smaller than Shopify’s and adoption in the DACH region is lower.

Adobe Commerce (Magento): the enterprise heavyweight

Adobe Commerce is the classic choice for very large, highly customised shops with complex B2B. Maximum depth, but licence, infrastructure and an in-house dev team quickly tie up high five-figure amounts per year.

Store2X recommends Richard Roth

For me, the slow Plentymarkets frontend is not just a conversion issue but also a ranking one: load time and Core Web Vitals feed directly into Google’s evaluation, and this is exactly where Shopify wins noticeably with its CDN out of the box. When migrating, though, it is important to redirect the often long, generic Plentymarkets URLs cleanly to descriptive Shopify URLs. I set up this URL map in advance, otherwise the speed gain immediately costs you rankings again.

The lean path: Shopify plus a specialised ERP

For many Plentymarkets operators, the best alternative is not a single platform but a combination: a fast, focused storefront plus a specialised ERP. Instead of one system that does everything only half well, each system gets the job it does best.

The clever part: the relevant ERP and multichannel tools integrate natively with Shopify. Xentral, Billbee, JTL-Wawi and Odoo all have ready-made Shopify connectors. So you can move from Plentymarkets to Shopify and still keep or newly set up strong inventory management including marketplace control.

Concretely, that means:

• Shopify handles the frontend, checkout, content and speed.
• Xentral, Billbee, JTL-Wawi or Odoo handles inventory, orders, marketplaces and fulfilment.
• The connector keeps stock, prices, orders and tracking in sync automatically.

This way you break up the all-in-one weight of Plentymarkets without losing selling power or process depth.

Does plentyONE change the alternative question?

No. Plentymarkets now operates as plentyONE, but the reasons for switching lie in the operating model, not the name. As plentyONE it remains a heavyweight all-in-one platform with an ERP core, revenue-based costs and a steep learning curve.

That is exactly why the term plentyONE alternatives triggers the same candidates: on the storefront side Shopify, Shopware, BigCommerce and Adobe Commerce, on the ERP side Xentral, Billbee, JTL-Wawi and Odoo. The new name changes nothing about this selection.

Plentymarkets vs Shopify: the direct comparison

For the storefront question, this is the decisive comparison. Here is the short version:

You will find the detailed head-to-head with all the details on costs, ERP and performance in our article Shopify or Plentymarkets in direct comparison. For an overview of all common systems, see the shop system comparison.

Which alternative pays off for whom?

The right choice depends on your profile, not on a blanket winner.

For the largest share of focused shops, the path leads to Shopify as the storefront, combined with a suitable ERP, because the balance of speed, usability and cost fits best.

What does switching from Plentymarkets cost?

It depends on the size of your shop, the number of products, your marketplace connections and the complexity of your processes. So there is no fixed flat price.

Two things help you get a sense of it. First, the shop system calculator, which shows you what your current system costs you in total operation. Second, our experience as an agency specialised in Shopify migration from over 45 moves: a clean switch is predictable when data, redirects, rankings and the ERP connection are considered from the start. How this works specifically for Plentymarkets, you can read on our page about Plentymarkets to Shopify migration.

Conclusion: which Plentymarkets alternative fits you?

Plentymarkets is powerful, but it bundles shop and ERP so tightly that both become unwieldy together. The best alternative is therefore rarely a single system, but the right combination: a fast storefront like Shopify plus a specialised ERP like Xentral, Billbee or JTL-Wawi, all of which connect natively to Shopify.

If you only want to modernise inventory management, Xentral, Billbee, JTL-Wawi or Odoo are the right candidates. If you only want to speed up the frontend, Shopify is the leaner path for most, while Shopware and Adobe Commerce play to their strengths in self-hosted control and very large enterprise B2B.

Not sure which combination fits your shop? We migrate your Plentymarkets shop at a fixed price and make sure data, rankings and the ERP connection survive the move. Get your free analysis.

Frequently Asked Questions

What is the best Plentymarkets alternative?

It depends on what you want to replace. For the storefront, Shopify is the best alternative for most, because it is leaner, faster and maintenance-free. If it's about inventory management, Xentral, Billbee or JTL-Wawi are the strongest candidates. The most sustainable option is often the combination of Shopify plus one of these ERP systems.

What are the best Plentymarkets alternatives for inventory management?

For the ERP and multichannel part of Plentymarkets, Xentral (cloud-native ERP), Billbee (lean multichannel tool), JTL-Wawi (ERP classic in the German market) and Odoo (modular full ERP, international) are the relevant alternatives. All four can be connected to Shopify via a connector.

Can I connect Billbee, Xentral or JTL-Wawi with Shopify?

Yes. Xentral, Billbee and JTL-Wawi offer ready-made Shopify connectors, as does Odoo. Stock, prices, orders and tracking numbers are synchronised automatically between the ERP and the shop. So you can move to Shopify and still keep or newly set up strong inventory management.

What are plentyONE alternatives?

The same as for Plentymarkets, because plentyONE is only the new name. For the storefront, Shopify, Shopware, BigCommerce and Adobe Commerce qualify, and for the ERP backend Xentral, Billbee, JTL-Wawi and Odoo.

Is Shopify better than Plentymarkets?

As a storefront, Shopify is faster, easier to use and maintenance-free. Plentymarkets is stronger if you need deep native inventory management and marketplace control in one system. You cover exactly that depth with Shopify via a connected ERP like Xentral, Billbee or JTL-Wawi.

What does moving from Plentymarkets to Shopify cost?

It depends on shop size, number of products, marketplaces and processes, so there is no flat price. We migrate at a fixed price. What your current system costs you is shown by our shop system calculator.